The White Room – Hair Salon Coventry
One of Coventry’s most sought after salons, The White Room Hair Salon started with one main objective: to offer customers a unique service where our stylists have no limits to what they can deliver. Our hand-picked award winning team have worked with some of the UK’s leading hair brands and are renowned for exceeding expectations with every client that they work with.
A big hit with the uber-cool crowd, it’s the place to go for the very highest standards in contemporary cutting, colouring and exceptional customer service. Put your trust in our hand-picked team for effortless style, colour that flatters and a truly pampering treat.
If you are looking for a hair salon with a difference then come and experience us for yourself – we’d love to welcome you for some head-turning hair.
Case Study – The White Room
Ray and Emma, the owners of The White Room, a hair salon in Coventry. Contacted us back in May 2016, they were moving along nicely as a business, however they were in the process of moving premises and felt the time was right to re-brand ahead of the big move. Their online presence wasn’t adding any value to their brand, and nor was it bringing in new customers. Time restrictions at work, and the upcoming move meant that Ray and Emma had little time to dedicate to online marketing efforts.
We had a chat, and Coventry Digital Media got underway creating a strong web presence for The White Room.
The first step was to replace the existing website. The original site had been built using the Flash-based website builder called Weebly. Although it’s free, the nature of it does present some online marketing challenges – in terms of both its attractiveness to search engines (e.g. Google) and customer usability.
The new website
The new website build got underway. Built using an open source content management system called Word Press – the new site was able to better reflect The White Room’s brand vision and provide an improved user-experience to visitors. To boot, the site was primed to increase the hair salon’s visibility in Google.
Next, Coventry Digital Media conducted keyword research to identify the search terms being used by potential customers looking for the hair services offered by The White Room. This research provided the foundation for creating their new site’s structure and content strategy.
Quick awareness boosts through paid search advertising
At the start of this project, The White Room wasn’t appearing in Google’s top 20 listings for several key organic searches. But we wanted potential customers to see the new site straight away. To increase visibility, we ran paid search advertising campaigns in Google to help with brand awareness in the short term – while we performed ongoing work to improve the site’s ability to rank highly for organic searches in the long term.
The local search
Local search visibility was identified as a key target for the new site (around 50% of searches made in Google contain a localised search term, e.g. ‘hairdressers in Coventry’). To put The White Room on the Google Map, Coventry Digital Media conducted citation site listing activities to increase the ability of the site to rank for these golden nuggets of localised search terms.
So, to the present day, and as you’d expect, this case study has been written because the outcome was positive.
What’s next for The White Rooms?
After The White Rooms has been confirmed as the hairdressing juggernaut of Coventry, we expect they’ll probably take over the world. Meanwhile, the ongoing online marketing activities will help ensure potential customers continue to discover their brand, visit the salon, and return home with an amazing new hair-do
We create responsive websites that are fully dynamic and change to match the device that the user is viewing the website on. Up to 90% of all websites are currently not responsive. Stand out from the crowd with our responsive package.
Whether you need a simple logo design or a full blown re-brand, Coventry Digital Media can provide you with a streamlined and efficient service that stands out from your competitors.
Coventry Digital Media can help you attract more business locally through creating a local SEO strategy tailored to suit your specific business needs. To get results, out local SEO strategies encompass a range of online marketing techniques
Google Maps Optimisation
Google has the biggest share of search traffic online and 1 in 3 searches on Google is a local search. Not only is there an opportunity for your business to appear within Google’s search results, but there is also an opportunity to attract more searchers through Google Maps.
Pay Per Click Campaign
We create entirely bespoke campaigns for our clients, created to meet the needs of your business. We provide all PPC services including Paid Search Ads, Display & Remarketing Ads and Social Advertising. We have a hands-on approach to our clients’ accounts; analysing and optimising daily to ensure maximum ROI.
Social Media Management
Not enough time in the day? We design, create, manage, monitor and engage with all of your communities on all your social platforms. Our community managers act on your behalf and all queries, business leads, comments and engagement are managed, and where necessary escalated to you within agreed SLA’s. Leaving you to focus on your core business.